From Playgrounds to Prime Visibility: How KATS Footwear Stepped Ahead with Smart Outdoor Advertising



In India’s growing kids’ footwear market, standing out requires more than just quality products — it needs strong brand visibility, trust, and recall.
KATS Footwear, a trusted Indian kids’ shoe brand by Keshav India Footwear Pvt. Ltd., partnered with Acme Advertising Co. to amplify its presence across high-impact outdoor and retail touchpoints.

This case study explores how strategic OOH, retail media, and POSM branding helped KATS Footwear reach parents where buying decisions actually happen.

KATS Footwear Advertising Case Study

Brand Overview: KATS Footwear

DetailInformationOfficial Company NameKeshav India Footwear Private LimitedBrand NameKATS FootwearEstablishedApril 19, 2011CountryIndiaManufacturing LocationBahadurgarh, Jhajjar, HaryanaKey ProductsKids shoes, sandals, flip-flops, clogsMaterials UsedPU, PVC, EVA, synthetic rubber, rexineWebsitekatsfootwear.comDirectorMohit Garg

KATS Footwear focuses on comfort, safety, durability, and playful design, making it a preferred choice for parents across India.

About KATS Footwear: A Brand Built for Everyday India

KATS Footwear is positioned as an affordable, stylish, and accessible footwear brand, catering to everyday Indian consumers across cities and towns. The brand focuses on:

  • Comfort-driven designs
  • Wide retail availability
  • High local visibility
  • Strong dealer and retailer presence

To support this, KATS relies heavily on on-ground media visibility, ensuring the brand is seen before the customer enters the store.

About KATS Footwear: A Brand Built for Everyday India

KATS Footwear is positioned as an affordable, stylish, and accessible footwear brand, catering to everyday Indian consumers across cities and towns. The brand focuses on:

  • Comfort-driven designs
  • Wide retail availability
  • High local visibility
  • Strong dealer and retailer presence

To support this, KATS relies heavily on on-ground media visibility, ensuring the brand is seen before the customer enters the store.

Why Offline Media Matters for Footwear Brands Like KATS

Footwear buying is still a touch-and-feel category. Most customers decide near the store or inside the shop.

Offline media helps by:

  • Building brand familiarity
  • Increasing store walk-ins
  • Supporting dealer confidence
  • Reinforcing trust at the point of purchase

This is where OOH, transit, retail media, and POSM play a powerful role.

1. OOH Media: Making KATS Visible on Busy Streets

Focus Keyword: OOH advertising for footwear brands

KATS Footwear uses out-of-home advertising to stay visible in high-footfall areas such as markets, junctions, highways, and retail clusters.

Common OOH formats used:

  • Roadside hoardings near footwear markets
  • Unipoles at entry points of towns
  • Wall murals near dealer locations

Why OOH works for KATS:

  • Seen daily by commuters
  • Builds local brand authority
  • Supports dealer-level branding

In simple words:
If people see KATS every day on the road, they remember it inside the store.

2. Transit Media: Reaching Customers on the Move

Focus Keyword: Transit media advertising in India

KATS Footwear smartly uses transit media to reach working professionals, students, and families during daily travel.

Transit formats that fit footwear branding:

  • Bus branding in local routes
  • Bus shelter panels near markets
  • Auto-rickshaw back panels

Benefits of transit media for KATS:

  • High frequency visibility
  • Strong recall during routine travel
  • Cost-effective city coverage

10-word insight:
Daily travel exposure builds faster recall than one-time digital ads.

3. Retail Media: Owning the Last-Mile Decision

Focus Keyword: Retail media for footwear brands

Retail media is where KATS Footwear converts interest into purchase. The brand focuses on in-store and near-store visibility.

Retail media touchpoints:

  • Shop-front signage
  • In-store branding panels
  • Dealer boards and glow signages

Why retail media matters:

  • Customers decide inside the store
  • Reinforces trust at buying moment
  • Makes brand stand out among options

20-word insight:
Retail media turns walk-ins into buyers by guiding attention exactly where decisions happen.

4. POSM Media: Silent Salesperson Inside the Store

Focus Keyword: POSM items for footwear brands

POSM (Point of Sale Materials) plays a big role in educating and influencing buyers inside KATS retail outlets.

POSM items commonly used:

  • Standees showcasing collections
  • Shelf branding and danglers
  • Posters highlighting comfort and pricing
  • Counter-top display boards

Why POSM works:

  • Supports sales staff
  • Explains brand value visually
  • Improves conversion confidence

Simple truth:
POSM speaks when sales staff are busy.

Media Mix Overview: How KATS Uses Offline Channels Together

Media TypePurposeImpactOOH MediaCity-wide visibilityBrand recallTransit MediaDaily exposureFrequencyRetail MediaStore dominanceFootfallPOSM ItemsIn-store persuasionConversion

This integrated approach ensures KATS Footwear stays visible at every stage of the customer journey.

Why This Strategy Works for Indian Footwear Brands

Footwear buyers:

  • See brands on streets
  • Remember during travel
  • Recognise at store entry
  • Decide at shelf level

KATS Footwear’s offline media strategy aligns perfectly with how Indian consumers shop.

What Other Brands Can Learn from KATS Footwear

Key insights:

  • Offline visibility builds faster trust
  • Local media supports dealer confidence
  • POSM improves in-store conversions
  • Consistency matters more than scale

Who benefits most:

  • Footwear brands
  • Apparel brands
  • FMCG brands
  • Electronics retailers
  • Regional & growing brands

How Acme Advertising Co. Helps Brands Build Visibility Like KATS

If your brand wants street-to-store visibility, Acme Advertising Co. delivers end-to-end solutions.

Our services:

Why brands choose Acme:

  • Pan-India media access
  • Transparent execution
  • Dealer-focused strategies
  • Lead-driven planning
  • On-ground expertise

Industries That Get Maximum Benefit

  • Footwear brands
  • Fashion & apparel
  • FMCG & beverages
  • Electronics & appliances
  • Education & healthcare brands

If visibility matters, offline media delivers.

🚀 Want Your Brand to Walk the Success Path Like KATS Footwear?

Let Acme Advertising Co. take your brand from streets to stores with:

📞 +91 8013–8013–59
🌐www.acmeadvertiser.com
📧 sales@acmeadvertiser.com
🔗 LinkedIn: Acme Advertising Co.

Your brand deserves to be seen, remembered, and chosen.

Frequently Asked Questions (FAQs)

1. Which brands benefit most from OOH and transit media?

Footwear, FMCG, apparel, electronics, and retail-focused brands benefit the most.

2. Is offline advertising still effective in digital times?

Yes. Offline media builds trust, recall, and store footfall faster.

3. Why is POSM important for retail brands?

POSM influences buying decisions at the exact moment of purchase.

4. Can regional brands use this strategy?

Absolutely. Local visibility delivers strong results for regional brands.

5. Who can plan this end-to-end for my brand?

Acme Advertising Co. provides complete offline branding solutions.


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