AMAZON: A MARKETING CASE STUDY THAT REWROTE THE PLAYBOOK
How a Garage Startup Became a Global Growth Engine—And What It Teaches Modern Brands About Market Domination 1. Setting the Stage: The Garage, the Vision, and the Wild Bet Picture this: mid-’90s Seattle—flannel shirts, grunge music, and dial-up internet that sounded like an angry robot warming up. In a modest garage, Jeff Bezos sat cross-legged on the concrete floor, sketching business models on a whiteboard bought with pocket change. The hypothesis? A digital-first retail model that never sleeps, scales like wildfire, and leverages marketing as a strategic flywheel—not a cost center. It wasn’t glamorous. It wasn’t guaranteed. But it was audacious. And in the corporate ecosystem, audacious usually pays compound dividends. 2. The Amazon Game Plan: Build Trust, Drive Traffic, Scale Relentlessly Amazon’s early marketing strategy wasn’t about big-budget heroics—it was about precision, customer obsession, and data-driven storytelling. Bezos didn’t want customers to buy something; he w...